Client - Gymnastics New Zealand
When Gymnastics New Zealand hired me for their business branding session they were going through a re-brand and wanted to update their merchandise store images with their new logo. This branding session was the perfect way for them to create content specific to their target market and to use for future marketing material.
The shoot took place at Howick Rhythmics and Howick Gymnastics training sessions across two days. A lot of direction was provided during my consultation with GNZ and their vision was executed during the shoots. By shooting with a tight depth of field (alternating foreground and background out of focus) the viewer relates to the person. The relaxed and warm approach breaks the typical 'model' look and contributes the the brand being more accessible and fits with their brand values.